That is the issue with digital data. As digital data doubles very year it leads to vast quantities of unstructured data as employees create office documents, PDF’s, videos etc. Searching and classifying this data however presents a challenge particularly as the data within companies is spread across a multitude of on-cloud and on-premises systems and is simply not joined up.
Over the years I have interacted with a variety of analysts at various technology companies that I have worked with and worked for. Invariably each technology company is jockeying to get an engagement with an analyst to appear ‘well placed’ in some ‘quadrant’ or ‘wave’.
I’ve been working in small and large software startups for the last 20 years and currently have the privilege of being the CEO of a startup, Storage Made Easy, for the last 3 years. With the advent of 2015 I have not doubt that there will be many people considering whether to take the plunge and commit to founding a startup. There are a diverse number of resources on the web all offering advice and to that mix I add 10 tips of my own. I’ve tried to keep them to things I wish I had known before commencing my own journey.
As the Cloud permeates all aspects of business enterprises in particular are waking up to the cost benefits that Cloud can bring, from outsourced pay-as-you-go applications to cheaper and easier archival, to storage of non sensitive documents and data. (more…)
So why is this flurry activity happening ? There are a few reasons. The first is that the market is on a race to zero from a storage viewpoint. Getting more storage is becoming cheaper and cheaper. OneDrive, Google and now Box, have pushed hard on what the price is for unlimited or pseudo unlimited storage. To quote Aaron Levie from Box, the costs of storing a gigabyte of data has reduced by a factor of 22000 over the past two decades to the point where the cost is now more or less negligible (but not for the companies who have to provide it….).
If you missed it, DropBox recently posted a blog post entitled ‘What is file sync”, obviously highlighting their main feature. It is a great post and I would urge you to read it. Reading their post myself got me thinking that the post was as much about what was missing as it was about anything else.
Don’t get me wrong Sync everywhere is a wonderful feature and DropBox probably implements it better than anyone, but in a team environment and in company’s who have masses of structured data, often stored in different stores, sync alone just does not cut it.